About
Founded by percussionist and artist manager Nicole Casino, the want to lessen the growing pains of building a career in music and the drive to build a community where musicians could create and distribute their art alongside businesses who understood the value and power of music strategies became the catalyst for all that is 92 Creatives.
We believe in the power of music as a culture-creator, an amplifier of narratives & messages and an emotional connection to audiences around the globe. From that stems two missions:
1) Empowering Businesses with Sonic Strategies: Our mission is to craft bespoke music strategies that resonate with brands, enhance customer experiences, and elevate businesses to new heights. We blend the artistry of music with the science of strategy, curating immersive sonic identities that captivate audiences and strengthen brand connections. With a passion for innovation and a commitment to excellence, we strive to orchestrate unique musical narratives that amplify brand stories, evoke emotions, and create lasting impressions. By combining creativity and business acumen, we transform sound into a strategic advantage, helping our clients achieve resonance in a dynamic and competitive marketplace.
2) Amplifying Artistry through Strategic Vision: Our mission is to empower musicians with comprehensive and innovative business strategies that resonate as strongly as their music. We are dedicated to guiding artists towards sustainable careers by combining our deep understanding of the music industry with proven business acumen. By crafting tailored roadmaps that encompass branding, marketing, distribution, and multiple revenue streams, we aim to liberate musicians from the complexities of the business world so they can focus on their true passion – creating exceptional music.
Get in touch
92 Creatives works with all types of creative projects - music, video, audio and also many types of business that want to build out their market share in the music industry.
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The Team
Founder & CEO
Nicole Casino
From working at the prestigious Lee, Wooden & Ziegler LLP to opening her own practice in 2001, Angeline has represented Arts & Entertainment clients large and small for nearly 20 years. She made headlines in 2010 when she secured the “Kingston Woman” rights to songwriter Helen Jones and continues to provide the same dedication to all her clients. Practicing since the first internet boom, Angeline has hands-on experience with how technology affects the creative industry. Staying ahead of the law’s frequent changes is Angeline’s sixth sense.
Education
Berklee College of Music
M.A. Global Entertainment & Music Business
Cal Poly Pomona
B.S. Communication - Public Relations
Favorites
• ABCD Bar Association, Member
• IP Law for Creatives Association, Member-at-Large
• Civil Rights Conservation, Secretary
VP, Head of Music Projects
Sarah Bauza
Spencer focuses on the various facets of law that revolve around digital media and technology, whether that’s securing patents and trademarks for wearable tech or negotiating distribution agreements for the now prolific AZL App. Prior to co-founding Harris Ingram, he managed the tech startup accounts for Lee, Wooden & Ziegler LLP. Spencer has represented and advised entrepreneurs on best legal practices for their business for over 15 years.
Education
Texas Christian University
B.A Music Performance
USC
M.A. , D.M.A.
Favorites
• ABCD Bar Association, Member
• Constitutional Conservation, Member